Mission and Strategy

Eyrir Invest is an international investment company. Eyrir´s main focus is on investments in companies and ventures that have the potential to become sustainable global market leaders.

Through leadership these companies are able to create economies of scale and value for stakeholders.


We follow a “Buy and Build” strategy. We are an investor that invests in relatively few companies at any given time. Our investment strategy does not follow a preconceived time frame. We aim to become the leading investor in our holdings and build a strong and good relationship with our co-investors.


Eyrir Invest provides its holdings with stable ownership, experience and long-term thinking. We ensure that execution is aligned with strategy. That is how we give value to our investments. That is how we do business.

Our Values

Long term thinking
We consider scenarios that might occur in the future and are constantly watching out for new opportunities.

We are proactive and exercise leadership when necessary.

We possess stamina and patience to support as needed the project we believe in.

We act responsibly and are trustworthy in all our interactions.

Financial objectives

The aim is to generate long term attractive returns for our shareholders; returns that are above global market returns.